Why GoPro Is Pitching Itself as a Media Company

Why GoPro Is Pitching Itself as a Media Company Play

June 25 (Bloomberg) -- If it walks like a camera maker and talks like a camera maker, why is GoPro pitching itself as a media company in its initial public offering? Rapid Ratings CEO James Gellert and Bloomberg's Cory Johnson have the answers on "Taking Stock." (Source: Bloomberg)

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