World Cup Streams Kicks and Clicks Online in U.K.

World Cup Streams Kicks and Clicks Online in U.K. Play

June 13 (Bloomberg) -- In today’s “Global Outlook,” Sheila Bouman, managing director at Peer 1, talks with Olivia Sterns about the increase of U.K. fans viewing the World Cup over the internet, how marketers are targeting those viewers and the social media society built up around the games. She speaks on Bloomberg Television’s “The Pulse.”

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