Ironman Muscles to Top of Crowded Endurance Field

Ironman Muscles to Top of Crowded Endurance Field Play

June 12 (Bloomberg) -- Andrew Messick, Chief Executive Officer of Ironman, discusses the continued growth of the event more than 20 years after its inception and its fight to stay relevant and grow the brand in the face of mounting competition from other endurance events. He speaks on Bloomberg Television’s “Market Makers.”

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