Shootout: Can Nike Beat Adidas at Soccer?

Shootout: Can Nike Beat Adidas at Soccer? Play

June 11 (Bloomberg) -- There are four ways to get people to notice your sports brand at a soccer match. You can get on a player's feet, you can get on his chest, you can get on the marquee of the event or you can run ads. Nike has been eating at Adidas's once overwhelming lead in soccer for 20 years. The companies are now roughly even and, together, about 95 percent of the global market for soccer. "Shootout: Can Nike Beat Adidas at Soccer?" will take a look at whether Adidas' 40-year strategy -- be the marquee World Cup sponsor -- is still worth it or if Nike’s slow and steady build up sponsored teams, players and ads will take them over the top to become the world's biggest soccer brand. (Source: Bloomberg)

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