Why Nike Doesn't Care That Ronaldo Is No Air Jordan

Why Nike Doesn't Care That Ronaldo Is No Air Jordan Play

June 11 (Bloomberg) –- Nike and Adidas are rolling out new looks for their cleats around the World Cup in Brazil. But cleats are an expensive investment, and any single player can blow out a knee or have a bad year. So will Nike or Adidas ever create a shoe around a soccer star, like Nike did with the Air Jordan? Video by Kelly Buzby, Ryo Ikegami. (Source: Bloomberg)

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