Apple-Beats Deal: Headphones, Cool Factor, Talent

Apple-Beats Deal: Headphones, Cool Factor, Talent Play

May 29 (Bloomberg) -- Bloomberg Contributing Editor David Kirkpatrick explores the reasons why Apple pursued Beats Electronics as it brings in headphones and streaming media in a $3 billion deal and what Dr. Dre and Jimmy Iovine brings to the table for Apple. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

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