May 16 (Bloomberg) -- Stressed budgets, states, and cities around the country are battling for tourist dollars. One key component? A slogan. The state of Nebraska has a new ad out and a new slogan: "Visit Nebraska. Visit Nice." But will this new campaign bring crowds to the Cornhusker state? Bloomberg's Phil Mattingly takes a look at which states do it best and if these taxpayer-funded marketing campaigns are really worth it.