How Is J.C. Penny Winning Back Customers?

How Is J.C. Penny Winning Back Customers? Play

May 16 (Bloomberg) -- Mary Ross-Gilbert, managing director at Imperial Capital, examines sales growth at J.C. Penney and how the retailer is attracting new and old customers to the store. She speaks on Bloomberg Television’s “Market Makers.” Ross-Gilbert, her family and firm, do not own shares of J.C. Penney.

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