Babiators: Making Millions on 'Lost and Found'

Babiators: Making Millions on 'Lost and Found' Play

May 1 (Bloomberg) -- Parents are happy to shell out $20 for a pair of Babiators, even though kids lose them all the time. In Bloomberg’s latest “Small to Big” installment, CEO Molly Fienning explains how she solved the problem of lost merchandise and rocketed her business.

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