Brick by Brick: Inside Lego

Brick by Brick: Inside Lego Play

April 17 (Bloomberg) -- Lego, the company known by kids and parents alike for its colorful building bricks, is hugely successful. Over the last four years it has enjoyed double-digit growth...but, just ten years ago, the company was losing nearly a million dollars a day. Bloomberg's David Tweed traveled to the company’s headquarters in Denmark to get a glimpse into Lego’s history, its production, its fans, the Lego family billionaires and the young boss who rebuilt one of the world’s most loved toy companies. (Source: Bloomberg)

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