April 14 (Bloomberg) -- Eve Blossom, chief executive of 'WE'VE' went to Southeast Asia and the trip transformed her career. Trained as an architect and designer, she was restoring French
Villas in Vietnam for clients Price Waterhouse and Chase Manhattan when she came across master weavers and artisans in local workshops. Wanting to give them a stable livelihood - while helping others buy their handicrafts - she founded the online platform 'WE'VE.' Its business model relies on a transparent supply chain.