What Rubicon IPO Says About Future of Digital Ads

What Rubicon IPO Says About Future of Digital Ads Play

April 2 (Bloomberg) -- Frank Addante, founder and CEO of Rubicon Project, discusses why the company went public and what it says about the future of digital advertising. He speaks with Trish Regan on Bloomberg Television's "Street Smart." Sam Palmisano, former chairman and CEO of IBM, also comments. (Source: Bloomberg)

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