Marvel's Four Secrets to Superhero Success

Marvel's Four Secrets to Superhero Success Play

April 3 (Bloomberg) –-Marvel Studios’ Captain America: The Winter Soldier opens this Friday, and expectations for its weekend take are running north of $80 million. This will be Marvel's ninth movie in six years, and the previous eight all did well at the box office - some phenomenally so: The Avengers made $1.5 billion, making it the third highest grossing movie of all time. What’s Marvel’s secret? Bloomberg Businessweek’s Sam Grobart reports.

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