Selling Boats to Billionaires Undercover in Florida

Selling Boats to Billionaires Undercover in Florida Play

March 31 (Bloomberg) –- The U.S. head of luxury boat-maker Ferretti Group explains how important their Florida retail space is for winning, retaining and selling to clients. There's around $30 million of boats on display at any one time, catering to impulsive American buyers after instant yacht-owning gratification. (Source: Bloomberg)

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