Brick by Brick: How Lego Flourished After a Fire

Brick by Brick: How Lego Flourished After a Fire Play

Feb. 27 (Bloomberg) -- Lego's "Cultural Mediator" Kristian Reimer Hauge gives Bloomberg a tour through the place where it all began -- a woodwork factory in Denmark. A fire quickly gave rise to the plastic brick and the "Lego system" -- which has become the cornerstone of the entire business. (Source: Bloomberg)

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