Citroen Brand CEO Banzet on C4 Cactus, Strategy

Citroen Brand CEO Banzet on C4 Cactus, Strategy Play

Feb. 6 (Bloomberg) -- Frederic Banzet, chief executive officer of the Citroen brand at PSA Peugeot Citroen, talks about the introduction of a new urban crossover vehicle named the Citroen C4 Cactus and the company's strategy to increase sales and create a deeper differentiation between the Peugeot and Citroen brands. Banzet spoke with Bloomberg Television's Caroline Connan at a presentation yesterday in the Paris suburb of Le Bourget. (Source: Bloomberg)

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