Coca-Cola CEO: Co-Creating Content Key to Marketing

Coca-Cola CEO: Co-Creating Content Key to Marketing Play

Jan. 23 (Bloomberg) -- Muhtar Kent, chief executive officer of Coca-Cola Co., talks about the global economy and marketing strategy. He speaks with Erik Schatzker and Stephanie Ruhle on Bloomberg Television's "Market Makers" on the sidelines of the World Economic Forum's annual meeting in Davos, Switzerland. (Source: Bloomberg)

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