NBA's Brooklyn Nets Aims to Develop a Global Brand

NBA's Brooklyn Nets Aims to Develop a Global Brand Play

Jan. 15 (Bloomberg) -- Brett Yormark, chief executive officer of the National Basketball Association's Brooklyn Nets, talks about the team's global ambitions and performance this season. The Nets will face the Atlanta Hawks tomorrow night at London's O2 Arena. He speaks in London with Mark Barton, Anna Edwards and Ryan Chilcote on Bloomberg Television's "Countdown." (Source: Bloomberg)

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