What Exactly Is Sony's `Wow' Factor?

What Exactly Is Sony's `Wow' Factor? Play

Jan. 8 (Bloomberg) -- Sony CEO Kazuo Hirai wants to remake Sony for a new generation of consumers who want easy access to content anytime, anywhere. Sony’s products must embody the Japanese spirit of “kando," to inspire or capture users emotionally, Hirai said today from the stage at CES. John Dawson has more on Bloomberg Television's "First Up." (Source: Bloomberg)

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