Is Dennis Rodman in North Korea Good for Marketing?

Is Dennis Rodman in North Korea Good for Marketing? Play

Jan. 8 (Bloomberg) -- Former NBA basketball star Dennis Rodman will play an exhibition match in North Korea today. Rodman's trip WAS sponsored by international betting giant, Paddy Power but the company has pulled the plug after receiving too much negative press. It's still stuck footing Rodman's bill, though, as Bloomberg's Angus Bennett reports. (Source: Bloomberg)

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