How 'Anchorman 2' Became More Viral Than the Flu

How 'Anchorman 2' Became More Viral Than the Flu Play

Dec. 11 (Bloomberg) –- Since the "Anchorman 2" movie was announced more than a year and a half ago, there's been a museum exhibit, commercials, a book, a mobile game, TV cameos and the renaming of a college. Ron Burgundy is reinventing how to promote a movie. Bloomberg Businessweek's Sam Grobart looks at whether this kind of genius marketing campaign can be repeated. (Source: Bloomberg)

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