Meet the Spike Jonze of Start-Up Videos

Meet the Spike Jonze of Start-Up Videos Play

Dec. 10 (Bloomberg) –- These days, launching a company often means launching a video to promote your product and show people how it works. And some of these videos -- like the recent one for the Coin app -- have gone viral. Bloomberg's Jon Erlichman meets Adam Lisagor, the filmmaker behind some of these hits. (Source: Bloomberg)

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