Marketing Athletes for Sochi

Marketing Athletes for Sochi Play

Dec. 5 (Bloomberg) -- Speed skater J.R. Celski hopes to win Olympic gold at the Sochi Games, and his sponsors hope to benefit from his success. CEO Mike Principe explains how The Legacy Agency will manage and leverage Celski's corporate partnerships. As college football heads towards the final Bowl Championship Series, Big Ten Commissioner Jim Delany discusses the development and business structure of the playoff system that will take effect next year. (Source: Bloomberg)

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