Why Luxury Automakers Are Going at It Like Rabbits

Why Luxury Automakers Are Going at It Like Rabbits Play

Dec. 5 (Bloomberg) –- By one count, Mercedes now sells 13 different models. Twenty five years ago, it sold just 4. And it's not just Mercedes, Audi and BMW are also multiplying. Bloomberg Businessweek's Sam Grobart explains the trend and tells us why it's not always the best strategy.(Source: Bloomberg)

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