Yahoo Wooing Katie Couric in Bid to Boost Content

Yahoo Wooing Katie Couric in Bid to Boost Content Play

Nov. 25 (Bloomberg) -- Bloomberg senior West Coast correspondent Jon Erlichman reports on Yahoo’s attempts to lure Katie Couric away from ABC to boost its online news content as it makes some all-star signings to generate interest in its original content. He speaks on Bloomberg Television’s “In The Loop.”

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