Groupon’s New Plan to Disrupt Mobile Coupons

Groupon’s New Plan to Disrupt Mobile Coupons Play

Nov. 21 (Bloomberg) -- Eric Lefkofsky, co-founder & CEO at Groupon, explains the company’s new business plan as it focuses on targeting customers’ specific needs, the growth in their mobile business and how they manage the growing competition in mobile coupons. He speaks at Bloomberg's The Year Ahead: 2014 conference at the Art Institute of Chicago.

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