Why Would Facebook Want to Snap Up Snapchat?

Why Would Facebook Want to Snap Up Snapchat? Play

Nov. 14 (Bloomberg) -- Facebook offered to pay about $3 billion for mobile application Snapchat, a person with knowledge of the matter said, adding to evidence that the company is willing to dig deep into its cash pile to reach young people. Jon Erlichman has more on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

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