MLB, MTV Team to Bring the Game to a Younger Demo

MLB, MTV Team to Bring the Game to a Younger Demo Play

Nov. 12 (Bloomberg) -- Lee Berke, entertainment & media CEO at LHB Sports, talks with Betty Liu about Major League Baseball’s new venture with MTV Networks and how it will help to expand the game to a younger audience and generate additional ad revenue. He speaks on Bloomberg Television’s “In The Loop.”

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