Why Domino's Had to Spend Millions to Fix Its Pizza

Why Domino's Had to Spend Millions to Fix Its Pizza Play

Nov. 5 (Bloomberg) –- With sagging sales, a declining stock price and a pizza that consumers ranked behind Chuckie Cheese in taste, Domino's future was looking bleak in 2010. Their C-Suite took an unconventional approach to fixing their problems: They admitted their pizza wasn't good. "C-Suite with Jeffrey Hayzlett" airs Tuesdays @ 9:30P et/pt. (Source: Bloomberg)

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