Twittter’s Challenges: Grow User Base, Mobile Ads

Twittter’s Challenges: Grow User Base, Mobile Ads Play

Oct. 29 (Bloomberg) -- Bloomberg Contributing Editor David Kirkpatrick and Rob Shepardson, co-founder at SS+K discuss the challenge for Twitter to grow its user base while also broadening its mobile advertising and whether the company has better growth potential than Facebook. They speak on Bloomberg Television’s “Bloomberg Surveillance.”

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