Can Nielsen’s Mobile Measures Disrupt Advertising?

Can Nielsen’s Mobile Measures Disrupt Advertising? Play

Oct. 29 (Bloomberg) -- Bloomberg News Managing Editor of company news Tom Giles and Adam Parker, chief U.S. Equity Strategist at Morgan Stanley, discuss the challenges Nielsen faces as it branches out to measuring mobile media viewers and how that may impact advertising dollars in the future. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

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