Meet Siberia's Coffee King

Meet Siberia's Coffee King Play

Oct. 24 (Bloomberg) –- It's taken decades, but finally Russian coffee drinkers are choosing fresh, over freeze dried and an American has swooped in to capitalise. As part of his "Further East" series, Bloomberg Television's David Tweed spends the day with Siberia's Coffee King in the centre of his empire, Novosibirsk. (Source: Bloomberg)

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