Ron Burgundy: Anchorman, Dodge Spokesman

Ron Burgundy: Anchorman, Dodge Spokesman Play

Oct. 11 (Bloomberg) -- In today’s “Bloomberg Big Number,” Betty Liu reports that the Dodge Durango has seen a 524% increase in web traffic since launching ads featuring actor Will Ferrell's "Anchorman" character Ron Burgundy as a spokesman. She speaks on Bloomberg Television’s “In The Loop.”

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