J.C. Penney Revival Hinges on Avoiding Price War

J.C. Penney Revival Hinges on Avoiding Price War Play

Oct. 11 (Bloomberg) -- J.C. Penney CEO Mike Ullman has slowed the sales decline and amassed enough cash to fund two years of operations, he faces his biggest challenge since returning as CEO: a holiday season marked by price wars and penny-pinching consumers. Deirdre Bolton reports on Bloomberg Television's "In The Loop." (Source: Bloomberg)

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