Selling Vodka One Retirement Community at a Time

Selling Vodka One Retirement Community at a Time Play

Oct. 9 (Bloomberg) -- Chester Brandes, president & CEO at Imperial Brands, talks with Trish Regan about targeting the market for older consumers as the company finds success selling its Sobieski Silver vodka to those 65 and older. He speaks on Bloomberg Television’s “In The Loop.”

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