WPP's Sorrell on Advertising, Big Data, Creativity

WPP's Sorrell on Advertising, Big Data, Creativity Play

Sept. 25 (Bloomberg) -- Martin Sorrell, chief executive of WPP Plc, talks about the outlook for the advertising industry and big data. Sorrell, speaking with Cory Johnson on Bloomberg Television's "Street Smart," also discusses the evolving role of creativity in advertising. Bloomberg's Adam Johnson also speaks. (Source: Bloomberg)

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