How Big Data Helps Targeted Ads Hit Their Mark

How Big Data Helps Targeted Ads Hit Their Mark Play

Sept. 24 (Bloomberg) -- Scott Howe, president and chief executive officer at Acxiom Corp., talks with Cory Johnson about the digital advertising business, the use of big data in targeting ads and hints at the next big thing in the advertising world. He speaks on Bloomberg Television’s “In The Loop.”

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

blog comments powered by Disqus