Making the iPhone: The Design Tao of Jony Ive

Making the iPhone: The Design Tao of Jony Ive Play

Sept. 19 (Bloomberg) -- Jonathan Ive, Apple's chief designer, is one of the most recognized faces at the company and arguably the world's best-known industrial designer. Bloomberg Businessweek's Sam Grobart spoke exclusively to Ive at the Apple Campus just hours after the iPhone 5S and 5C were announced. (Source: Bloomberg)

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