Is iOS7 a Bigger Deal Than the New iPhones?

Is iOS7 a Bigger Deal Than the New iPhones? Play

Sept. 18 (Bloomberg) -- Bloomberg West Editor-At-Large Cory Johnson and Tom Forte, senior research analyst at Telsey Advisory Group, examine the importance of Apple's release of the new IOS 7 operating system and why it is a game changer for the company. They speak on Bloomberg Television's "In The Loop."

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