AmEx Sees Social Media Integrated in Marketing Mix

AmEx Sees Social Media Integrated in Marketing Mix Play

Sept. 16 (Bloomberg) -- Lisa Gregg, vice president of consumer marketing at American Express Co., discusses the use of social media at London Fashion Week and the evolution of digital marketing. She speaks with Francine Lacqua on Bloomberg Television's "The Pulse." (Source: Bloomberg)

  • On Air Now

    Bloomberg West Watch Now

  • Next

    Bloomberg Bottom Line

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

blog comments powered by Disqus