Is Apple's New iPhone Strategy the Right Move?

Is Apple's New iPhone Strategy the Right Move? Play

Sept. 9 (Bloomberg) -- Nothing excites Apple's admirers more than a new iPhone. This time around, Apple may unveil not one but two new phones, one an upgrade to the iPhone 5 and one less expensive model. Bloomberg's Jon Erlichman has more on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

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