Using `Kickstarter’ to Build a Better Backpack

Using `Kickstarter’ to Build a Better Backpack Play

Sept. 3 (Bloomberg) –- Mochibag Creator Alex Lee discusses his reinvented drawstring backpack and how he used crowd-funding site “Kickstarter” to raise $146,824 in funds. He speaks with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

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