Rolls Royce Goes Guerrilla to Sell $284K Wraith

Rolls Royce Goes Guerrilla to Sell $284K Wraith Play

Aug. 22 (Bloomberg) -- This week, the Federal Reserve holds its annual summit in beautiful Jackson Hole, Wyoming. It's cowboy-country, a place many might call 'rustic.' But Rolls Royce sees it as a prime target for an increasingly popular style of guerrilla marketing. Bloomberg's Matt Miller has more. (Source: Bloomberg)

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