Here's How J.C. Penney Shares Can Rise to $27

Here's How J.C. Penney Shares Can Rise to $27 Play

Aug. 15 (Bloomberg) -- Rick Snyder, senior consumer retail analyst at Maxim Group, talks with Betty Liu about how J.C. Penney can rebuild its business and reach his call for a $27 stock price. He speaks on Bloomberg Television's "In The Loop."

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