Sell Jeans to Rihanna Without Advertising

Sell Jeans to Rihanna Without Advertising Play

Jul 19 (Bloomberg) -- The clothing brand Acne Studios opened a new store in South Kensington this week. And although they're worn by Rihanna and other celebrities you won't be seeing them on a billboard any time soon. Bloomberg spoke to the company's Executive Chairman, Mikael Schiller.

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