NASCAR's Helton on Sponsorship, Drivers, TV Deal

NASCAR's Helton on Sponsorship, Drivers, TV Deal Play

Aug. 6 (Bloomberg) -- Mike Helton, president of NASCAR Inc., talks about NASCAR's agreement with New Corp.'s Fox Sports Media Group, NASCAR drivers and efforts to attract new sponsors. He speaks with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

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