Facebook Offers New Frontier for Prime-Time Ads

Facebook Offers New Frontier for Prime-Time Ads Play

Aug. 1 (Bloomberg) -- Jessica Naeve, partner at Desilva & Phillips, discusses Facebook's advertising prospects as the social network is shown to have a larger prime-time audience than the broadcast networks as it prepares to begin 15-second video ads. She speaks on Bloomberg Television's "In The Loop."

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