J.C. Penney Pins Comeback Hope on Back-to-School

J.C. Penney Pins Comeback Hope on Back-to-School Play

July 15 (Bloomberg) -- Bloomberg's Deirdre Bolton previews J.C. Penney's back-to-school strategy as the retailer continues its attempts to remake itself following the departure of former CEO Ron Johnson. She speaks on Bloomberg Television's "In The Loop."

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