Hoshino Resorts: The Toyota of Tourism?

Hoshino Resorts: The Toyota of Tourism? Play

July 12 (Bloomberg) -- One of Japan's most famous providers of traditional Ryokan accommodation makes its trading debut in Tokyo today with a $100 million REIT. Hoshino made its name marketing Japanese-style resorts to the world but now it's going one step further - setting its sights on the capitals of Europe and beyond. The company's president Yoshiharu Hoshino sat down with Bloomberg's Aika Nanao and explains why he wants the company to become the Toyota of Tourism. (Source: Bloomberg)

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