Behind the Counter: Chipotle's Unique Strategy

Behind the Counter: Chipotle's Unique Strategy Play

July 10 (Bloomberg) -- It's a company known for breaking all the fast food rules. Chipotle also has an nontraditional approach to spending less on marketing than its competitors and focusing on its food with integrity. Bloomberg's Carol Massar takes you behind the counter to see how this company keep customers lining up. (Source: Bloomberg)

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